Expert's Insights on Emerging Tech & Biz Transformation

How Big Data Analytics Can Be Used for Better Customer Experience

Access to a massive amount of information and data, including customer buying behavior and preferences, has become much easier now - thanks to digital transformation and innovation. Unlike traditional CRM data, data is now increasingly acquired through the use of smartphones and other digital sources from blogs, social media posts, and other digital sources. Big data refers to all of this varying information and data. Modern technology assists all industries in delivering tools that improve processes, resulting in increased revenue and less waste. As a result, numerous sectors now have...

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